Of all the major social networks, Tumblr is the one I wanted to write about the most, because its a dramatic difference from the stoicism of Twitter and the envy-inducing highlight reel of Facebook. Just like most of its users, its young, bold, and easily misunderstood.
#History
For the uninitiated, Tumblr is a microblogging site with a very “anything goes” attitude towards content: drawings, videos, music, gifs, longform text, links and pretty much anything else you can think of are all found there. Its major feature is reblogging, which is reposting someone else’s content onto your own feed and adding commentary, opinions, or a visual response- a cross between a Twitter retweet and a standard blog’s comment chain. Content is organised and collected using hashtags, which are essential for posts being discovered and read.
Part of Tumblr’s appeal is how it conveys the impression of a private, almost clandestine association. (In reality, there are over 100 million tumblr users, and it got bought by Yahoo! for over a billion dollars). Unlike most social networks, pseudonymity can prevail; a user can change their name as often as they want and hide all personal information, while the lacking search function works solely on tagged words, effectively making untagged content invisible except for to followers. Because of this, Tumblr can seem far more private than other social networks. Many posts are made seemingly without considering a potential audience- often off-the-cuff, reactionary, self-depreciatingly, or holding nothing back about mental health difficulties.
Continue reading “Mental Health Online: Tumblr” →
51.454513
-2.587910